Creative entrepreneur and product marketer,

I'm an Italian entrepreneur, advisor, and investor who has founded and advised several startups in the past decade.

I specialize in fintech, B2B, and corporate industries, working with corporations to help them develop their brand, digital products, and launch new ventures.

I was co-founder of HYPE, the first Italian challenger bank with over 2 million customers. Founder of Bemind, a leading digital product studio, and founder of Vidra, an all-in-one solution for online and point-of-sale commerce (acquired by Axerve).

My expertise connects the dots between product strategy, design, technology, and go-to-market strategies, overseeing new product and venture launches.

Last Year, In September, I became a dad to Lorenzo. This life-changing event made me realize I wanted to leave him something of my intellectual legacy, a collection of learnings often achieved through great effort. This motivation led me to my fundamental life Principles and broader reflections (Thoughts).

Inspired by this personal journey, I also started cataloging my business experiences. I now share my real-time insights through my newsletter "Business Revealed," where I gather all the tools and methodologies I've learned over my 15+ years of work, revealing playbooks and hidden tactics behind building great products and startups.